Media Kit 2026 · Partnerships and sponsorship

Put your brand on the road with riders the audience trusts

Real experiences, authentic content and a premium audience of riders who make buying decisions based on what they see being used for real.

  • 61KInstagram followersOct 2026
  • 9MReels viewsin 90 days
  • 3.99Maccounts reachedin 90 days
  • 86%of reach comes from non-followersorganic reach
  • 620K+total interactions
  • 399Klikes
  • 189Kshares
  • 17Ksaves
  • 295Reels published
  • 8Kcomments
  • 7.6Kreposts
  • +87%profile visits
Cover of the Bigtrail Adventure Media Kit 2026

Full Media Kit · Q1 2026

All the numbers, formats and rates in one file

  • Detailed Instagram and YouTube metrics
  • Full audience profile
  • Packages, rates and deliverables
  • Hybrid partnership model: product exchange + investment

PDF in Portuguese · 16 pages · 5.6 MB

About the project

Real influence, not just advertising

Led by Thiago Berardi — an entrepreneur with more than 23 years in strategic marketing and a rider with over 250,000 km under his wheels — Bigtrail Adventure connects brands with the people who actually buy.

We don’t just show postcard destinations: we show the logistics, the setbacks and the technical fixes of a real expedition. That builds connection, credibility and purchase intent. When a product is part of the journey, it becomes part of the audience’s choice.

The @bigtrail_adventure Instagram profile on an iPhone

Audience profile

A premium, highly engaged audience

Men aged 25 to 54 with high purchasing power — owners of BMW GS, KTM Adventure, Triumph, Ténéré and Africa Twin bikes — actively looking for gear, routes and travel experiences.

Adventure motorcyclingInternational travelPremium travelGearAdventure lifestyle
  • Male93.4%
  • Age 25–3427%
  • Age 35–4427.8%
  • Age 45–5420.1%
  • Age 18–2411.1%

Strategic deliverables

What your brand gets

  • Presence
  • Content
  • Positioning

Ongoing organic presence

Your product used for real on every trip and shoot, showing up naturally in the content.

Professional content

Cinematic Reels, Stories with real storytelling, lifestyle photography and YouTube videos.

Official expedition brand

Positioned as genuine expedition gear, part of the adventure journey.

Premium lifestyle

A direct link to the big trail world and premium experiential travel.

Partnership formats

Monthly packages

We also do one-off deliverables (UGC): Reels, posts, Stories and recommendation videos linking to your online store. A hybrid product exchange + investment model is available.

Adventure Partner

  • 1 cinematic Reel per month
  • 2 Stories sequences
  • Mention as a supporter
  • Products used in the content
Request a proposal

Premium Partner

  • 3 cinematic Reels per month
  • 6 Stories sequences
  • 2 professional feed posts
  • 1 YouTube video
  • Dedicated expedition content
Request a proposal

Rates, deliverables and the hybrid product exchange + investment model are in the Media Kit (PDF in Portuguese).

Download rate card

2026–2027 projects

Where your brand can be

Carretera Austral ExpeditionPlanned for Nov 2026 · 21 days across four countries
SIX DAYS Bicho do ParanáMay 2027 · 20 riders and a documentary
International expeditions, re-editedAtacama, Ushuaia and Andean passes on YouTube

YouTube

A channel that started over

Born in 2018 as a travel diary, the channel went on hold after an accident and came back in 2025 with the Uruguay Expedition. Today it has more than 70 videos, evergreen content and international expeditions topping 10,000 views.

Ready to put your brand on the road?

We reply to business proposals within 2 business days.

Download Media Kit

Brands that have ridden with us

Become a partner